Hip Hop – The Ruling US Genre

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“You don’t really have to own anything anymore,” Nielsen’s David Bakula said earlier this year. “Because for $10 a month you can do this: You can have everything.”

Hip Hop is the now the most dominant genre in US music, why is it ahead of the game, and what it needs to do to stay there, are covered in this fascinating piece by Zack O’Malley Greenburg.

Hip Hop’s  top 20 earners pulled in $619.5 million in 2017, up 38% from last year’s $448.5 million haul.

Read the full article here

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