A consumer report has found that lyrics take centre stage in music streaming, with 88 percent of music subscribers looking for lyrical content. Research conducted the survey in November 2017, speaking to consumers in the UK, US and Germany.
It found that 65 percent of music subscribers want lyrics simply so they know the words of the song, while 55 percent said they wanted to be able to sing along with their favourite track.
Discussing the significance of listener age, the report – carried out by managing director, Mark Mulligan – states: ‘It is fair to say that lyrics and music streaming go hand in hand, especially for younger music fans.
‘In fact, 60 percent of consumers that do not use lyrics are aged 55 and over.’