Independent artists, who have small teams understand how vital analytics are, but they also understand that market research is not cheap or easily accessible, Apple Music beta trial of its analytics tool for artists is now live, and will help artists better understand the market and the fans who listen to their music.
Apple is debuting “Apple Music for Artists,” an analytics dashboard aimed specifically at musicians.
The new feature, which was outlined by Billboard, is meant to provide artists and bands with insight into the listening and buying habits of their fans.
The easily navigable dashboard’s home page provides artists with their current number of plays, spins, song purchases and album purchases. The user can specify the time period ranging from the past 24 hours to the 2015 launch of Apple Music.
An Insights panel available through the dashboard highlights milestones like all time number of plays, purchases of specific songs, and cumulative purchases, while a global map is designed to allow musicians to click on any of the 115 countries where Apple Music/iTunes is available to see purchase history.
They may further examine the listener demographics per city, for example, calling up how many times females ages 16-24 in Los Angeles have listened to a particular song.
Apple’s aim with Apple Music for Artists is to provide more information to independent acts who might not otherwise have access to detailed analytics. Canadian R&B singer Daniel Caesar told Billboard that Apple’s analytics dashboard gives smaller artists the tools they need to compete with bigger acts.
A few thousand artists have been invited to join Apple Music for Artists as of today as part of a beta test, and later, the feature will be expanded to all artists that have content on the iTunes and Apple Music platforms.